Here is a picture of the much-loved, adventuring animal, Rupert the Bear.
Here is a picture of Rupert with his great chum, the pop singer Paul McCartney. Bum bum bum, baya.
And here is a picture of 86-year-old Rupert, after he was given a modern makeover by his new bosses, Entertainment Rights.
Today, The Guardian has a picture of the re=vamped Rupert wearing a red hoodie and plugged into an iPod. The caption informs us that Rupert's yellow checked scarf was abandoned for making him look "too chav". Thankfully, it now appears to have been returned. With the end result that Rupert now resmbles those salty European bear-shaped crisps, Pom Bears. Good grief.